You’re in the nightclub but you can’t hear anyone. Product is a nearly invisible hearing piece which you have in your ear (secret service style). It has a small, very directional, wireless microphone you wear it on your collar, earring, on your finger, whatever (accessories). You could just move it into someone’s voice projection to hear them, but that’s going seems a geriatric piece, kinda the stealth/lurker model. No money in that.
So to market this we have a version which is more visible, more social. Your microphone/broach has a red/green light on it. If you like the look of the boy/girl approaching you press it to set the light to green; they press theirs and the two systems connect. You can hear each other talk. Range is 50 centimeters so you have to stay close to stay in radio contact or it drops out. The game is to keep ‘pressing each others buttons’.
